Did you know that there was a time when legal professionals could not advertise
their services through many commonplace media outlets and avenues? It
was only until after the United States Supreme Court intervened in
Bates v. State Bar of Arizona that lawyers were granted the same advertising rights as any other professional
offering specific services. After that landmark ruling, the legal game
changed, and for the better.
To gain an understanding of and appreciation for the fascinating and ever-changing
world of legal advertising, which has ballooned larger than a one-billion
ABA Journal spoke to some of the most prominent and well-known attorneys when it comes
to clever and effective advertisements. Melissa Wilson of Advocate Law
Firm, P.A. in Lakeland, Florida was among those selected.
Attorney Melissa Wilson has turned many a head with her “Ever Argued
with a Woman?”™ slogan. As she explained in the
ABA Journal article, the slogan is meant to be able to be interpreted in two ways.
Clients can see it as a talking point that gives them a chuckle, or they
can realize that she is being serious about not backing down from a fight
for her clients. The advertising campaign has largely received positive
feedback and brought clients to her firm, which focuses on
criminal defense but also manages a few
other case types.
The success of her slogan is fairly indicative of the world of legal advertising
as a whole. Cleverness and relatability are musts if a firm wants to catch
the attention of clients. There are
millions of attorneys and legal professionals in America. Standing out is not a
cakewalk. With something as easy to remember as “Ever Argued with
a Woman?”™, Attorney Wilson has been able to get her point
across and reinforce the strength of her law firm in one rhetorical question.
If you would like to view the
ABA Journal article in its entirety, you can
click here. If you think that you need the help of Advocate Law Firm, P.A. and Attorney
Melissa Wilson, you can
contact the firm at any time. Dial
863.644.5566 to request a